Your 2024 Nurse-In toolkit!
On Thursday, August 1st we're ALL gonna do the damn thing (it will take you 15 seconds) for World Breastfeeding day .
Ok! Ok! You made it, we’re here, we’re gonna go hard for motherbaby! On Thursday, August 1st, we’re staging our 2nd annual virtual nurse-in against Bobbie’s predatory marketing! You ready??
First step: save this picture of our open letter to Bobbie investor bros.
This is sized to fit your instagram grid. 👍
You may ask: Will I get in trouble for posting this?
Girl, you are safe. 😌 These are public photos of (VERY rich) dudes who have advertised how much they loooove giving their investment dollars to Bobbie. These men will never breastfeed. They are counting on millions to (also) not breastfeed because it will make them richer.
Second step: copy the handles and hashtags for the investors with public profiles to put in the text of your post.
@derekflanz @groundforcecapital @markrampolla @_baukunst @lennyspodcast @
#backoffbobbie #bobbiepartner
You may ask: Who and what are these people?
These are the public profiles of some of the venture capital firms and investors who back Bobbie. There are other investors are on the ‘gram but have private accounts and so you can’t tag them.
Last step: Post to the grid!
Here’s a little hype video of posts from last year!
Post a pic of you nursing (can be old)!, post the open letter, paste those handles and hashtag and you’re done! You have fought the dark forces of corporatism and greed, TAKE THE REST OF THE DAY OFF. 😎
🔥Burning questions you may have🔥:
Q: What time should I post?
A: In the morning local time! Some of us live amongst the west-coastal elites others on the frigid mountain peaks (???) of Manitoba so it’s going to be rolling out all day but shoot for the AM!
Q: Should I add my own caption?
A: Sure! Post how you feel about predatory marketing as a breastfeeding mom. Talk to the investors directly or simply hit them with some of these “🤨👎🤢”. Want some help? Try this: “Bobbie’s CEO must apologize and pledge to end predatory marketing.” or “Bobbie’s campaign is disrespectful to mothers and babies.”
Q: I am a mother, which means my sometimes I can’t do much else but meet the needs and desires of the tiny mammals in my care. What if I can’t post on Thursday?
A: Post on Friday! Of course, the sooner you post the greater impact it will have but we’d rather have you post late than not at all!
Q: Can my account get suspended or restricted if I take part in this action?
A: Last year, hundreds of women participated in our nurse-in and everyone has survived with their accounts in tact (so they can to sell tarot card readings or beef tallow face wash!). If Instagram does try to screw with your account let us know ASAP and we will raise hell.