CALLING ALL TROUBLEMAKERS 😈

We're rounding up a posse of radical moms to kick off our 2024 campaign. COME HANG OUT!

CALLING ALL MOTHERS WHO IDENTIFY AS: radical, awake, aware, wildly pregnant, un-schooled, un-consenting, lactating, bed-sharing, pissed off, fed up and ready to throwdown for motherbaby WE WANT TO RECRUIT YOU! Come to our 2024 campaign kick off to scheme together about how we’re going to fight the forces that want to destroy the dyad.

Is it possible? Could we win against greedy corporations who want to exploit vulnerable moms to maximize their profit margins?

Last spring, seven moms worked together to take on Bobbie formula’s predatory online marketing .

What could we accomplish?

Our small group had 24 KIDS between us, no money, no extra time (part time jobs, homeschooling, postpartum, SOURDOUGH demands) we live across 4 different time zones, and had never even met each other. But we felt INDIGNANT about seeing garbage like this come across our feed on the daily:

And this:

So we got together on Zoom and tried to figure out: who are our people? what change do we want? And how can we get it? We wanted to draw a line in the sand between motherbaby and corporations like Bobbie. Corporations that work to undermine, devalue, and distort the incredible relationship all women deserve to their infants.

We connected with hundreds of other moms over the coming months and decided to call out Bobbie publicly and demand that they stop their predatory marketing campaign and INVEST those dollars in promoting breastfeeding. Could it be done? The impossible is done every day!

Mothers protesting formula de-regulation outside of Supreme Court in the Phillippines — THE MOMS WON

On National Breastfeeding Week, we reclaimed out turf: the digital village where we met so many other incredible mothers, mentors, birth keepers, friends, would be protected. Hundreds of women staged a public nurse in and told Bobbie to #Backoff by issuing an open letter demanding they end their predatory marketing campaign. Boobs out, chins up, can’t lose (search the hashtag #backoffbobbie to see our full frontal attack)!

We even took the message to Bobbie HQ:

hehehehehe

Bobbie tried to get our #backoffbobbie hashtag banned (THEY FAILED) they tried to stop us from disrupting their marketing seminars targeting postpartum moms (THEY FAILED), they tried to pretend to hide behind a political advocacy group to dodge criticism (THEY FAILED).

Meanwhile, we seven moms with our 24 kids (and more on the way), have only grown more powerful alongside hundreds of other women, even more radical, and even. more even more M A N I C I A L.

You have a place in this movement. You have meaningful contribution to make.

JOIN US!